Digital

I worked with Sonalee on multiple projects while she was heading her agency as well as a creative consultant. I find her to be one of the top design thinkers in India and she has a unique combination of exceptional creative ability and astute business acumen. A combination of these skills allows her to identify patterns and insights that most fail to see resulting in some truly innovative work. She was a key creative partner in ‘ThatPepsiIntern’ & Pepsi Labs and both these projects have been pathbreaking for the brand.

Sonalee is a very gifted visual artist and communication specialist who embodies the rare combination of exceptional creative and design talent with in-depth and practical understanding of digital strategy and innovation. … the digital activation of Pepsi’s IPL cricket sponsorship that she led (“Pepsi Intern”) is widely seen as first-of-kind and best-of-kind: wildly creative yet with strong business outcomes, and was delivered against very challenging timelines and logistical hurdles.

Sonalee is a cultural iconoclast who brings an inspiring and challenging perspective to everything she touches. Companies that need to refresh their approach to digital marketing should take her point of view seriously.

Sonalee has always displayed big picture vision, and she goes after it with focussed commitment and works at an excellent pace. I’ve worked with her at multiple points in my career and I look forward to working on more together.